Another dimension of the radical change our food systems need to make is to solve this problem of what I call “food illiteracy.” Not only have we forgotten where our food comes from, but we’ve forgotten what things are actually for. How many people know that tomatoes come in colors other than red, such as pink, purple, green, yellow, orange, and striped? How about the best uses for those tomatoes? Which ones make the best pasta sauces and which ones are best for sandwiches?
Even with all that lost knowledge, you hope that we at least know what vegetables are. Sadly, I’m not so sure any more.
What this clip doesn’t show is that they could all identify the processed foods- chicken nuggets, chicken fingers, pizza- but they had no idea what anything real was.
Maybe we should start a new campaign.